Consumers have rising expectations for the quality of the experience in their interactions with healthcare organizations, and their choices will be driven by how well you meet those expectations. What steps can your health plan take to bring a customer-obsessed mindset to your member relationships - and how will you measure these results?
Join guest speaker Kate McCarthy, senior analyst serving digital business strategy at Forrester Research, and Andy Arends, managing principal of health plan innovation and consulting at NTT DATA Services, in an interactive 30-minute discussion moderated by IDG Contributing Editor Aaron Goldberg, to discover:
- The state of consumer experience and engagement in the health plan market
- Opportunities for health plans to cultivate greater consumer loyalty with the quality of customer experience (CX)
- The results of a customer experience study on Medicare Advantage Enrollment
Sponsor: NTT DATA