A Marketer's Guide to Analytics

Everybody's talking about customer analytics and how they can help companies market more effectively. But for many marketing professionals today, there's a gap between theory and execution - and it's getting wider every day.
This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans.

Sponsor: SAS