One of the biggest trends to engage with your customers is second screen or companion screen; the use of an additional screen e.g. tablet, smartphone while watching television. For second screen to be successful, organizations must have the ability to synchronize content, interact with viewers in real-time on the screen (whatever that screen might be) and deliver instant control from smartphones and tablets to TVs. What does this all mean for the organization and the mobile or web application developer? It means that information must be distributed in real-time so that it is delivered as 'live' as a verbal conversation.
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