Customer Experience: Why IT Can't Stand Still
"It's very difficult to get new clients, and we want to make sure that the clients we do have we don't lose," says the senior IT executive for a financial services firm. New research reveals a growing reliance on online interactions, and yet companies today are struggling to provide a better and more cost-effective experience that meets customers' increasingly complex needs. This paper reveals includes further research results as well as commentary from IT leaders.
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