When it comes to digital marketing there's an ocean of opportunities - and there are also some difficulties lurking in the deep.
Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights:
* 73% of marketers plan to increase their digital marketing spend in the next year
* Only 17% of marketers rely on a single platform for digital marketing activities, while nearly 75% use multiple tools which hinder their ability to deliver a seamless customer experience
* In the next year 44% of marketers plan to use a predictive analytics tool, but only 18% use predictive analytics today
It's time to ride the big digital marketing wave. Gain more insights by downloading the Sitecore Digital Marketing Trends Report today.