Social Media in Technology: A Unified Strategy for Success

Technology companies pride themselves on being early adopters of the newest portals in the digital marketplace. Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities.
Find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming the challenges of integrating social media across their organization.

Sponsor: HootSuite Media, Inc.