Built to Change: New Models for Managing Consumer Engagement

The digital disruption is a double-edged sword for marketers. The idea of "reach" has never been more difficult to achieve. Media strategies are fragmented across channels, and consumers now expect relevance across all of them. However, with the right strategy, there is huge opportunity to use content-driven experiences to create more passionate, loyal and long-term brand evangelists than ever before. But what is the key to this strategy? In a word: change. Read this white paper to learn how to take your web experience management and content marketing strategy to the next level.

Sponsor: Adobe Systems Inc.