Bridging Channels Strengthens Customer Relationships

Customers use multiple channels to interact with the companies they do business with. A disjointed experience across those channels can lead to frustration, dissatisfaction, and churn, yet few companies have developed a cohesive approach to seamlessly connect customers. This expert Q&A with the Peppers & Rogers Group discusses how business leaders can navigate an effective course for managing multichannel customer relationships.

Sponsor: Infor Global Solutions