What makes a business a social enterprise? Not that long ago, a company likely would have considered itself socially adept if it provided the basic elements of collaboration for employees, such as installing an enterprise social network that offered a single, secure space for conversations and sharing documents. That was a good start, but such simple sharing and collaboration doesn't really impact how business actually gets done. That's because it's divorced from where it gets done, in the core enterprise systems and via the processes that companies have spent millions of dollars and countless hours to deploy and develop. A strategy with more impact is one where social capabilities are integrated into business-critical applications, and into workflows themselves, so that it becomes possible to significantly accelerate the speed of business.